Freeing business from archaic workflows.
Proficiently removing paper from process with one call to action.
eSign Systems is a division of a larger document automation processing company. The focus of eSign Systems is to increase productivity, efficiency, and security through electronic document management and storage systems for small businesses to enterprise customers. This was a great opportunity to develop a business to business solution.
Through our discovery process, we found their customer converts when eSigns can first vet and then contact potential customers for a follow-up conversation. The entire site is geared around two focal points: education in eSigns services and lead generation. We encouraged eSigns to simplify their message and direct user flow to their main call-to-action: which is filling out their contact form. Customer education was augmented by producing a motion graphic explainer video – making the complicated simple.